Pantene’s “Not Sorry” Video Stirring the Pot


Have you seen the new Pantene “Not Sorry” video for women for their #ShineStrong?

The commercial highlights how often women say sorry, and encourages them to be strong and stop apologizing.

Sounds good right?

That’s what I though.  My initial reaction was “AMMMMEEENNN!”  I say sorry ALL the time, and I know it’s something I need to work on, so naturally I was happy to see Pantene encouraging women to do the same.

To show my support I went to go hit the “Like” button…  and that’s when it slapped me.

Out of a whopping 1,025,769 views as of this morning, there were 1,849 dislikes, vs. 2,095 likes.  WHATTTT??

(update now one month later there are over 13 million views and STILL close to 50% are dislikes)

Now you bet your buns I headed over to the comments to see what the ruckus was all about.  There I found something I dumbly wasn’t expecting.  Hoards of men (and some women) saying sarcastic comments along the line of, “Yes, because only women say sorry…”

O-M-G.  Come onnnnnn people seriously?  No sh*t duh, women aren’t the only ones apologizing, but this is a commercial for women!  For every video encouraging young boys to play sports I don’t sit there disliking it because girls should be encouraged to play sports too.

I’ll admit I’m a little heated.  For me it’s just a commercial folks with a positive message for women.  What do you think though?  Do you think this puts a more positive or negative message out there into the world?

Watch the video if you haven’t already, and if you like it, show your love with a good-ole “thumbs up.”

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